Just in time for Passover what are the 10 plagues of Philanthropy?
Passover, the Jewish holiday welcoming in the spring, remembering the freedom from slavery in Egypt and reflecting on the role that individuals and families play in society is also the holiday of asking questions. Children are encouraged to think critically of the story of Exodus, adults come prepared with topics for discussion of current events as it pertains to culture, ethics, politics and humanity and debates become an “around the table” all night affair. So I thought it fitting that we question the relationship between the 10 Plagues that God brought down on Pharaoh at the behest of Moses to create an escape route for the Israelites and how those plagues can be reflected in today’s philanthropic climate.
Calgary, Alberta - At Place2Give we strive to connect the power of consumer behaviour with the act of giving. Every year of the billions of dollars are spent of the holiday gifts purchased in in North America, over $100Billion will be spent in the form of a Gift Card. In fact, according to Gift Card Granny, 93% of people have either bought or gifted a card. We want to encourage people to continue to purchase gift cards AND make charitable contributions at the same time. TheCardThatGives is just that type of giving vehicle. You buy a gift card, give it to a friend and they redirect the face value to any one of Canada’s 90,000 charities.
For the past week the Place2Give team have been at booths around Calgary selling TheCardThat.Gives. Over the course of these weeks we’ve had interesting conversations with people about their charitable giving and what the holidays mean to them. In one such conversation, a customer shared what her family does for the eight nights of Hanukkah.